The base animations and walk cycles were drawn frame by frame in Photoshop. These animations were passed off to me to composite with the background, add text animations, add special effects and more.
I utilized the power of a physics based particle generator to create various effects in the videos. From making a clutter-filled mountain to throwing "shoulds" into the air, this process makes a breeze out of animating many things at once.
I placed all the background elements into 3d space. This allowed for complex camera moves that would be very difficult to create with traditional hand drawn animation techniques.
Lip sync is the process of matching mouth shapes to the phonemes in a voice over. This was originally not in the scope of the project, but I pushed to add it in anyways because it made for a more engaging end result.